It all began with the firm belief that women of color can do anything when we set our minds to it—despite every obstacle that stands in our way.

A high school dropout, teen mom, and married by the tender age of 16, Yvonne Chavez’s story is sure to inspire women from all walks of life.

At 23 Yvonne was a divorced single mother of two when she decided it was time to take control of her own fate with a fresh new chapter. Ambitious and still quite young, Yvonne pursued furthering her education in search of a better future for her and her two young children.

As a daughter of Latino immigrants, graduating college was not only a glorious feat for her and her family, but a generational cycle was broken that day. But it doesn’t stop there because she aims to continue breaking barriers. 

Yvonne started Koketa Beauty after witnessing firsthand the serious lack of diversity in the world of beauty brands. Most are shallow, colorless, and based on unachievable beauty standards. Banking on women’s insecurities and often run by corporations lacking diverse representation and woman leadership.

She dreamed of an inclusive community who stood for something so much more than meets the eye. Once again, Yvonne took matters into her own hands and launched Koketa Beauty.

Koketa is the beauty brand that encourages self-confidence with the powerful mission of empowering women to fall in love with themselves and feel confident in doing so.  

Love your reflection.